Why studying consumer behavior is important for marketers?5
The main focus of small businesses lies in publicity than public relations, why so? 5
Purposes of advertising 5
One is more but it is conceptual base question 5
Irfan thinks that setting high prices for a product can guarantee its success as it gives high quality image. Do you think Irfan's approach of making pricing decision is correct? Please justify. 3
Enlist the different forms of vertical marketing system.(3)
In negotiation process, exploring the underlying needs is very important step as you are involved in getting information for the other party. In your point of view what should be included in this process (3)
Self actualization on the self esteem needs ( 3 )
56 mcqs but not from past papers
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