BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 88
sec(s)
Question # 1 of 20 ( Start time: 06:41:11 AM ) Total Marks: 1
Which of the following is used as research instrument for data collection?
Select correct option:
Experiment
Observation
Questionnaire
Information
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 80
sec(s)
Question # 2 of 20 ( Start time: 06:41:50 AM ) Total Marks: 1
Which one of the following concept is the latest in a marketing philosophy?
Select correct option:
Societal marketing concept
Selling concept
Marketing concept
Production concept
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 87
sec(s)
Question # 3 of 20 ( Start time: 06:43:05 AM ) Total Marks: 1
A firm that operates in more than one country known as:
Select correct option:
Global firm
Marketing firm
Operating firm
Outside firm
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 89
sec(s)
Question # 4 of 20 ( Start time: 06:43:54 AM ) Total Marks: 1
Heavy promotion exists in which of following philosophies?
Select correct option:
Outside-in perspective
Inside-out perspective
Societal marketing concept
Production concept
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 87
sec(s)
Question # 5 of 20 ( Start time: 06:45:02 AM ) Total Marks: 1
Shortage of raw material is specific area of concern of which environmental factor?
Select correct option:
Political Environment
Cultural Environment
Natural Environmental
Technological Environment
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 89
sec(s)
Question # 6 of 20 ( Start time: 06:45:49 AM ) Total Marks: 1
A company is dealing in the business of Encyclopedia selling. In which of the following marketing management philosophies the company falls?
Select correct option:
Production Concept
Selling Concept
Product Concept
Societal Marketing Concept
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 89
sec(s)
Question # 7 of 20 ( Start time: 06:46:56 AM ) Total Marks: 1
Which one of the following attributes may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better?
Select correct option:
Branding
Style
Ingredients
Packaging
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 89
sec(s)
Question # 8 of 20 ( Start time: 06:47:29 AM ) Total Marks: 1
Price plays the role of a _____ when price offers a way to quickly attack competitors or, alternatively, to position a firm away from direct competition.
Select correct option:
Signal to the buyer
Instrument of competition
Improvement in financial performance
Design strategy
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 89
sec(s)
Question # 9 of 20 ( Start time: 06:48:48 AM ) Total Marks: 1
When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?
Select correct option:
Measurable
Accessible
Substantial
Actionable
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 88
sec(s)
Question # 10 of 20 ( Start time: 06:49:24 AM ) Total Marks: 1
In establishing sales promotion objectives, what does a marketer should always do?
Select correct option:
Concentrate on activities that will increase consumer demand.
Focus on consumers.
Be defensive in the methods used.
Align objectives with the organization's overall objectives.
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 89
sec(s)
Question # 11 of 20 ( Start time: 06:50:44 AM ) Total Marks: 1
Which type of cost-oriented pricing is most closely related to markup pricing?
Select correct option:
Cost-plus pricing
Odd pricing
Price fixing
Value pricing
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 88
sec(s)
Question # 12 of 20 ( Start time: 06:51:36 AM ) Total Marks: 1
Which of the following is NOT an alternative to increase in the price of a commodity?
Select correct option:
Reducing product size
Using less expensive materials
Unbundling the product
None of the above
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 88
sec(s)
Question # 13 of 20 ( Start time: 06:52:57 AM ) Total Marks: 1
The concept of _____ marketing communications suggests that the company must blend the promotion tools carefully into a coordinated _____.
Select correct option:
Affordable; promotion mix
Integrated; promotion mix
Percent-of-sales; integration
None of the given options
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 90
sec(s)
Question # 14 of 20 ( Start time: 06:54:17 AM ) Total Marks: 1
Companies begin their marketing with one targeted segment and then expand into other segments refers to which of the following concepts?
Select correct option:
Concentrated
Multisegment
Total market
Target marketing
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 73
sec(s)
Question # 16 of 20 ( Start time: 09:21:42 AM ) Total Marks: 1
Which of the following sets refers to the sequence of marketing management functions?
Select correct option:
Control – implementation – market planning
Market planning – control – implementation
Implementation – control – market planning
Marketing planning – implementation - control
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 88
sec(s)
Question # 17 of 20 ( Start time: 09:22:33 AM ) Total Marks: 1
People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?
Select correct option:
Motive
Role
Lifestyle
Tradition
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 88
sec(s)
Question # 19 of 20 ( Start time: 09:23:49 AM ) Total Marks: 1
Which one of the following represents large growing kid and teen market?
Select correct option:
Baby boomers
Generation-X
Generation-Y
Echo boomers
BC090402200 : Muhammad Waqas
Quiz Start Time: 06:41 AM Time Left 90
sec(s)
Question # 20 of 20 ( Start time: 09:24:26 AM ) Total Marks: 1
What do we call a detailed version of a new idea stated in meaningful customer terms?
Select correct option:
Product idea
Product concept
Product image
Product proposal
--
M.Waqas
waqasijaz007@yahoo.com
--
To post to this group, send email to vuhelp_pk@googlegroups.com
To unsubscribe from this group, send email to vuhelp_pk+unsubscribe@googlegroups.com
Group Rules Vuhelp4u
Sharing of Video songs links, movies links, dramas links are not allowed in study group. Only Islamic and general information Video links allowed.
SPAM, Advertisement, and Adult messages are NOT allowed and that member will be behaved strictly.
http://groups.google.com/group/vuhelp_pk?hl=en_US
No comments:
Post a Comment