paper of MKT
-- 28 MCQS
2 QUESTION OF 3 MARKS
2 QUESTION OF 5 MARKS
Retailing is the dead end of product distribution. Explain it? (3)
Packaging and labeling are considered to be integral part of product.
How packaging and labeling is useful for marketers?(5)
Discuss those factors that help marketers in charging premium prices?(5)
Concept testing involves presenting the product concept to appropriate target consumers and getting their reactions. Explain.(3)
BEST OF LUCK
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