MGT301 first quiz
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 39
sec(s)
Question # 1 of 10 ( Start time: 08:24:13 AM ) Total Marks: 1
Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer?
Select correct option:
Family
Social class
Opinion leader
Reference group
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 89
sec(s)
Question # 2 of 10 ( Start time: 08:25:19 AM ) Total Marks: 1
Which one of the following is NOT a part of industry structure analysis?
Select correct option:
Buyers
Sellers
Entry/exit barriers
Competitor
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 85
sec(s)
Question # 3 of 10 ( Start time: 08:26:00 AM ) Total Marks: 1
Making more sales to current customers without changing a firm's products refers to which of the following strategies?
Select correct option:
Market development
Market growth
Market penetration
Product development
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 89
sec(s)
Question # 4 of 10 ( Start time: 08:27:08 AM ) Total Marks: 1
"Planning that involves developing a strategy to meet competition and ensure long-term survival and growth" represents which one of the following planning types
Select correct option:
Long-range planning
Short-range planning
Annual planning
Strategic planning
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 08:27:39 AM ) Total Marks: 1
Which of the following sets refers to the sequence of marketing management functions?
Select correct option:
Control – implementation – market planning
Market planning – control – implementation
Implementation – control – market planning
Marketing planning – implementation - control
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 08:28:51 AM ) Total Marks: 1
After analysis and processing data, it is converted into which of the following forms?
Select correct option:
Facts
Postulates
Information
Results
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 89
sec(s)
Question # 7 of 10 ( Start time: 08:29:49 AM ) Total Marks: 1
What is our business? Who's our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts?
Select correct option:
Objectives and goals
Mission statement
Business portfolio
Operational strategies
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 89
sec(s)
Question # 8 of 10 ( Start time: 08:30:33 AM ) Total Marks: 1
Which of the following management is responsible for setting the company's mission, objectives, broad strategies and policies?
Select correct option:
Top management
Middle level management
Low level management
Functional management
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 88
sec(s)
Question # 9 of 10 ( Start time: 08:31:33 AM ) Total Marks: 1
The basic goals of the CRM is:
Select correct option:
Market share
Profitability
Customer lifetime value
Market share maintenance
BC090402200 : Muhammad Waqas
Quiz Start Time: 08:24 AM Time Left 88
sec(s)
Question # 10 of 10 ( Start time: 08:32:25 AM ) Total Marks: 1
In which of the following research the aim is to describe things such as the market potential for a product or the demographics and attitudes of customers who buy the product?
Select correct option:
Exploratory research
Descriptive research
Casual research
Observational research
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Quiz Start Time: 10:57 PM
Time Left 87
sec(s)
Question # 1 of 10 ( Start time: 10:57:43 PM ) Total Marks: 1
Which one of the following options represents the collection of businesses and products that make up a company
Select correct option:
Strategic business unit
Mission statement
Strategic plan
Business portfolio
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 2 of 10 ( Start time: 10:58:10 PM ) Total Marks: 1
If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?
Select correct option:
Hypothesis development
Symptom identification
Problem identification
Data interpretation
Quiz Start Time: 10:57 PM
Time Left 88
sec(s)
Question # 3 of 10 ( Start time: 10:58:53 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 4 of 10 ( Start time: 10:59:20 PM ) Total Marks: 1
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 11:00:22 PM ) Total Marks: 1
Which one of the following statement is not include in marketing process
Select correct option:
Analyzing marketing opportunities
Selecting target market
Company's mission statement
Developing marketing mix
Quiz Start Time: 10:57 PM
Time Left 88
sec(s)
Question # 6 of 10 ( Start time: 11:01:10 PM ) Total Marks: 1
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:
EBay's mission is to connect individual buyers and sellers online
Singapore Airlines is the world's largest airline
Girl Scouts of America, "where girls grow strong"
Wal-Mart, "we deliver low prices everyday"
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 7 of 10 ( Start time: 11:02:03 PM ) Total Marks: 1
If Nike needs to survey retailer's attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Nike will probably use what kind of survey?
Select correct option:
Mail interviewing
Telephonic interview
Computer interviewing
A personal interview
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 8 of 10 ( Start time: 11:02:46 PM ) Total Marks: 1
Beliefs and values that are passed on from parents to children and are reinforced by schools, churches, business and government refer to which of the following beliefs and values?
Select correct option:
Crucial
Core
Secondary
Primary
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 9 of 10 ( Start time: 11:03:10 PM ) Total Marks: 1
Research of buying decisions by large companies to find out what they buy, where they buy, how much they buy refers to which one of the following buying decision?
Select correct option:
Market buying decision
Consumer buying decision
Consumer buying decision
Group buying decision
Quiz Start Time: 10:57 PM
Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 11:03:57 PM ) Total Marks: 1
Which one of the following a NOT part of cultural factors?
Select correct option:
Culture
Subculture
Social class
Groups
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ہو حلقہ یاراں تو بَریشم کی طرح نرم
رزم حق و باطل ہو تو فولاد ہے مومن
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--
M.Waqas
waqasijaz007@yahoo.com
To post to this group, send email to vuhelp_pk@googlegroups.com
To unsubscribe from this group, send email to vuhelp_pk+unsubscribe@googlegroups.com
Group Rules Vuhelp4u
Sharing of Video songs links, movies links, dramas links are not allowed in study group. Only Islamic and general information Video links allowed.
SPAM, Advertisement, and Adult messages are NOT allowed and that member will be behaved strictly.
http://groups.google.com/group/vuhelp_pk?hl=en_US
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